Build Trust.
Create Real Conversations.
Win Without Being Salesy.

A practical framework for navigating sales in an age of AI. 

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Sales Shouldn’t Feel Like a Battle

Traditional sales tactics don’t fit everyone, and they're working less than ever. Buyers are more informed, trust is harder to earn, and automation alone is not the answer.

The truth is simple. People don’t want to be sold. They want to be understood.

The Connection Question focuses on understanding people first. It's a practical approach to building real connections that lead to better conversations, stronger relationships, and sustainable success.

Inside the Book

  • How to build trust quickly without feeling pushy or inauthentic
  • The five buyer personas and how to connect with each one naturally
  • A simple, repeatable process to creating more meaningful sales conversations
  • How to stop selling and start helping people make confident buying decisions

what people ARE SAYING

Early Book Reviews

"In a world where everyone’s trying to remove people from the equation, this book reminds us that human connections still matter and proves that you can get results for yourself and your customers and feel good about being great at sales at the same time."

Jared James
CEO & Founder, Jared James Enterprises

"The Connection Question is the guidebook agents need to win in the AI era. It’s a step-by-step guide for leveraging how ‘humans want to work with humans’ that flows more like a novel than a sales book."

EDDIE BERENBAUM
President, CENTURY 21 Redwood

"The Connection Question perfectly encapsulates the fundamental traits of being a good salesperson– being empathetic, and being a proactive and engaging listener. This is a must-read for anyone in a people-to-people business!"

MAX FITZGERALD
CEO, StackWrap

Read The First Chapter Free

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